Boutique Wheels is the International Alliance of Independent Boutique Bicycle Stores. As urban cycling continues to gain momentum around the globe, a selection of the world’s best urban cycling retailers join forces to guarantee top-quality products and services, maximum attention to detail and immaculate design.
We focus on developing cycling experiences and promoting different forms of cultural expressions related to urban cycling. And also, we intend to increase awareness on how the use of bicycles can help cities become friendlier spaces.
Come and join us.